Socrates who said, “I cannot teach anybody anything, I can only make them think,” is considered one of the greatest teachers and philosophers in Western history. He was known for not being interested in imparting a certain dogma or attracting followers. He wanted people to think for themselves and come to conclusions on their own. People of […]

Account Based Marketing (ABM) has for years been touted as one of the best marketing strategies to employ in B2B high tech organizations. According to ITSMA, 28% of marketing teams’ annual budget is dedicated to ABM, and approximately 50% of all ABM programs are in the “expanding” or “embedded” stage.​ All of this sounds fantastic, […]

How effective is your marketing message? Creating a marketing message that differentiates your company’s product and services is one of the hardest things you will have to do, but formulating a highly differentiated message is essential in beating your competition, successfully swaying analysts and influencers, and making your online presence more compelling. When done well, highly […]

Creating good content is tough. Really tough—especially when you’re trying to meet B2B demand generation deadlines. How many of us have created me-too pieces of content that we aren’t proud of—content pieces that have been blasted to the world in the hope that we will get a few more leads? Content Marketing Institute performed a survey recently […]

Case studies bring your products to life. They tell stories that paint pictures and evoke emotions in your audience. They give you credibility and if you have worked with popular brands you can use their brand power to convince your prospects to invest in you. How do you create a compelling case study? Here are […]

There could be many factors for the ineffectiveness of a content marketing program, but one would certainly be the way marketing campaigns are often executed. As marketers, we’ve all been there before. In our haste to deliver leads quickly, we blast one-off, undifferentiated content pieces to our audience, adding noise to the already crowded market. People use […]

Emotions are powerful and the biggest emotional motivator of all is fear. There are two types of fear. The first is real. It gets triggered when facing actual, life threatening situations. The second is psychological – these are things we make up in our own minds because we’re afraid of failure, losing a job or missing […]